On January 21, 2026, the CCIC 2025 China Consumer Innovation Conference & the 4th International Quality Festival was held in Beijing under the theme “Innovation Leads the New Era of Consumption.” The event was organized by Shuyang Wang and Shuyang Charity in collaboration with multiple mainstream and financial media outlets. It is recognized as one of China‘s most influential industry gatherings in the consumer sector.

Tianjin Changlu Hangu Saltern Co., Ltd. was invited to attend. Leveraging its strong brand heritage, industry contributions, and product innovation capabilities, the company won four prestigious awards:

·  2025 Cultural Heritage Innovation Product Award : Luhua Brand Edible Sea Salt Series

This year’s conference reached a record scale: over 530 companies participated across more than 20 sectors, including food, home appliances, technology, fashion, and health. More than 300 industry leaders competed for the awards, and over 280 products were nominated. Participating brands included Bright Dairy, Guizhou Xijiu, Bosideng, and Vaillant Germany.

The conference featured a multi-format structure including keynote speeches, professional forums, special events, and brand exhibitions. Highlights included the “CCIC Good Products Expo,” “Brand Living Room,” and “Project Roadshow,” providing platforms for brand display and industry exchange.

A Millennium-Old Salt Enterprise with Deep Heritage

Tianjin Changlu Hangu Saltern Co., Ltd. traces its origins to the Lutai Saltern, established in 925 AD during the Later Tang Dynasty. With over 1,100 years of salt-making history, its products were praised during the Ming and Qing dynasties as “Lutai Jade Sand” for their crystal-clear appearance and pure taste, and were designated as royal tribute.

The Qing-era text  Ancient and Modern Salt Affairs  by Wang Koyu states: “In terms of salt quality, Guangxi is inferior to Zhejiang, Zhejiang to Huai, and Huai to Changlu.” Hangu Saltern lies at the heart of the Changlu salt region, widely regarded as China’s premium production area for high-quality sea salt.

As the nation’s first certified “No. 001” table salt producer, Hangu Saltern also holds the “China Time-Honored Brand” title. As a state-owned enterprise, it maintains rigorous quality standards and has earned the trust of consumers and the market.

Diversified Growth and Future Strategy

In recent years, Hangu Saltern has pursued a strategy of “salt-based foundation with diversified, related growth.” While continuing to focus on traditional salt production, it has actively promoted industrial transformation. The company has invested in projects including the Beijiang Power Plant, Fubao Warehousing, and port facilities.

Hangu Saltern now operates six major business sectors in a coordinated manner:

This integrated approach reflects a successful transition to a high-quality development model that combines primary, secondary, and tertiary industries.

Looking Ahead

Amid a complex global economic environment, China‘s consumer market has demonstrated strong resilience. As AI, big data, and other technologies reshape the consumption landscape, Hangu Saltern stated that it will use this award as an opportunity to continue pursuing innovation-driven growth, preserve its 1,100-year salt-making heritage, and deliver high-quality products and services to support the high-quality development of China’s consumer industry.